AI Consultant for Small Business

The difference

Most AI consultants sell a permanent relationship. I work the other way around. I set up the solution, train your team to operate it, and hand it over, so it becomes yours, with no strings attached.

01 Ownership, not dependency

The system belongs to your business, not to me. Your team learns to run it, so there is no lock-in and no open-ended recurring bill.

02 Agents do the work, you stay in control

AI agents take on the repetitive, multi-step work, but you keep the final say: nothing goes out without your approval. The speed of automation, without an agent acting alone where your brand or money is at stake.

03 Measurable return

Every project targets work where the time saved and the cost reduced can be counted, not initiatives with vague impact.

04 Working systems, not slideware

You end up with tools up and running in your business, not a slide deck of recommendations left for you to implement alone.

If, later on, you want to evolve the system as the technology moves forward, ongoing support is available as an option you choose, never as a requirement.

What I do

Two ways I can help, depending on what your business needs most. Many start with one and grow into the other.

Run leaner inside

For businesses buried in manual admin and scattered data. I turn the mess into clean systems and clear numbers, so your team spends less time on busywork and more on what moves the business.

Data structuring & preparation

I organise the information your business already generates, scattered across files, spreadsheets and separate systems, into a clean and reliable foundation for any AI work.

Reporting & decision dashboards

I turn your data into clear reports and dashboards: profitability by product, service, client or channel, campaign return and period-on-period comparisons. For one location or many.Needs only the ability to export to Excel or CSV.

Process & document automation

I automate repetitive, high-volume admin: processing documents, drafting and summarising, and simple flows between the tools you already use. The fastest, easiest return to measure.

Internal knowledge assistants

I centralise your company's information so your team gets precise answers in seconds, instead of digging through scattered systems.

Sell better online

For online businesses whose storefront is social media. I set up the content and customer-response systems that keep your presence consistent, responsive and on-brand, run by your own team.

Social content, produced for you

A monthly calendar of on-brand posts, with copy, captions, hashtags, images and short-form video, produced with AI in a fraction of the usual time. Consistent output without an in-house content team.

Reviews and messages, answered

AI agents draft replies to reviews, comments and direct messages in your brand voice, ready for your approval. Your presence stays responsive without taking over your day.

Performance you can see

A dashboard of what is working: which content earns engagement, where your sales come from, and the return on your campaigns, so you put effort where it sells.

Team training

Practical sessions that get your team using AI confidently in their everyday work, from admin and email to content, including Microsoft Copilot in the Office tools they already use.

Ongoing support (optional)

Periodic check-ins to evolve the system as the technology moves forward. An option you choose, never a requirement; your system stays yours either way.

How I work

From first conversation to a system your team owns.

Discovery call

A short, no-cost conversation to understand your business and see if we're a fit.

Diagnosis & roadmap

I pinpoint the quick wins with the most impact and give you a prioritised roadmap with milestones and expected return. No surprises on scope or cost.

Implementation

I build and deploy the solution, tailored to your tools and processes, and show you progress as we go.

Training & handover

Your team learns to run it, with documentation, and the solution stays in your hands. Support only if you choose it.

I work in a hybrid format, on-site and remote, whatever suits your business best, and deliver systems you own and maintain independently.

Proof in practice

A recent project.

Centri UNICO: AI implementation across 29 beauty centres in Italy

Centri UNICO is a beauty and laser hair removal group with 29 centres across Italy and a client base of over one million people.

I designed and implemented a four-part AI system across their marketing, reputation management, customer support and lead reporting operations:

AI content system

Created a structured workflow to generate monthly social media content, captions, visual briefs and image prompts, helping the marketing team produce brand-consistent content faster and with less manual effort.

Google review response assistant

Implemented an AI assistant to draft timely, personalised responses to Google reviews in Centri UNICO's tone of voice, improving consistency across locations and reducing the time spent on reputation management.

Customer support assistant

Built an AI support system trained on internal FAQs, tone of voice and service protocols to help the team respond to client enquiries across email and social media with greater speed, accuracy and consistency.

Lead reporting dashboard

Developed a reporting system to track lead performance by centre, treatment, month and year-on-year comparison. The dashboard gives management clearer visibility on marketing ROI, supports staff incentive decisions and helps identify which centres and treatments are converting best.

Testimonials

What clients say about working with me.

"Our experience working with Fortiva to implement AI across our Marketing and Call Center departments has been outstanding. What truly sets Elena apart is the way she guides and supports the entire process, with professionalism, dedication, and genuine care. We highly recommend Fortiva to any company looking for a trusted partner to successfully navigate its AI transformation."

Rocío Amaya, Managing Partner, Centri UNICO

Frequently asked questions

What does an AI consultant do for a small business?

I find the parts of your business where AI saves the most time or money, build a solution around them, and train your team to run it. The focus is practical results you can measure, not technology for its own sake.

How much does AI implementation cost for a small business?

It depends on scope, so we start with a focused diagnostic rather than a fixed price. The diagnostic is a standalone piece of work with no obligation to continue, and it shows you exactly where the return is before you commit to anything larger.

Do I need technical knowledge to use AI in my business?

No. I build the solution and train your team to operate it in plain, everyday terms. The whole point is that your people can run it without depending on a developer, or on me.

Which AI tools do you work with?

I work across the leading tools and choose the right one for each job: Claude, ChatGPT, Gemini and Microsoft Copilot for analysis, automation and writing, plus specialist tools for images, video, music and AI avatars. I'm not tied to any single platform.

Can my team keep running the solution without you?

Yes, and that's the core of how I work. I implement the system, train your team, and hand it over. It becomes yours, with no lock-in and no open-ended bill. Ongoing support is available only if you choose it.

Do you work with online businesses and social media?

Yes. Alongside back-office efficiency, I help online businesses keep a consistent, professional presence: social content, on-brand copy, visuals and video, set up so your own team can keep it going.

About me

Elena Diez

Founder, Fortiva Consulting

I earned my degree in psychology in Spain, then qualified as a management accountant (CIMA) in the UK. That opened the door to 18 years in global business, much of it in London, across retail, consumer goods, logistics and technology, with The LEGO Group, SABMiller, CHEP and Microsoft. Working with Microsoft is where my interest in technology grew into real enthusiasm, on international projects with teams across the world.

I founded Fortiva Consulting to bring all of that to small and medium businesses: how people work, how businesses make money, and what the tools can actually do. That mix is what makes AI adoption stick, and it's why I hand over solutions that are practical, affordable and yours to keep.

"What drives me now is bringing the same rigour I applied in global companies to small and medium businesses: turning AI into time saved and better decisions, and leaving clients with solutions they own and a team that knows how to run them."

I work in English and Spanish.

Past: The LEGO Group · SABMiller (now AB InBev) · CHEP · Microsoft (via Value Search Team)

AI your business owns, not a consultant you depend on.